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“A highly practical guide for building products with AI — without losing the human touch.”
Jamie Bartlett
Bestselling author of How to Talk to AI (And How Not To)
Inside the book

of features in the average software product are rarely or never used. Discovery is how you build the other 20%.
Source: Pendo
wasted globally each year on software features that customers don't want or never use.
Source: Pendo, Feature Adoption Report
of digital transformations fail to deliver the business outcomes they set out to achieve.
Source: McKinsey & Company
Product discovery thinking is…
“the discipline of learning relentlessly about people, problems and possibilities, so we can make better decisions before committing valuable time, money and effort to a solution.”
Why this book
The definitive guide for anyone responsible for shaping what gets built. It shows you how to embed discovery into your existing sprints, roadmaps and reviews — whatever process or framework you already follow — drawing on behavioural science, real practitioner stories and insights from more than 200 experts.
The discovery journey
Why good people end up building the wrong things — and the foundations that stop it happening.
The FEATR funnel, plus the practical tools and mindset shifts for every stage of the work.
The human skills that matter most now that AI has made the building part easy.
Who it's for
Product discovery is a capability, not a job title. Written for Product Managers, Business Analysts, Product Owners, UX practitioners, Engineers, Forward Deployed Engineers and Founders — and for anyone with an idea and a laptop who cares more about outcomes than output.
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Sneak peek
Endorsements
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About the author
Paddy Dhanda has led Product Management and Agile practices at one of Europe's largest technology training providers, shaping human and AI-powered product skills for some of the world's best-known brands. Previously, he spent two decades as a practitioner across sectors, including banking, telecoms and consulting.
Paddy is an international keynote speaker, podcast host and guest lecturer on the University of Birmingham MBA programme, where he helps inspire the next generation of product leaders.
Paddy Dhanda (he/him)
Director of Product & Agile Practices · Author, Keynote Speaker & Podcast Host
In the wild
Tap any photo to see it full size.
Speaking & workshops
I help product leaders and teams discover better ideas in the age of AI — on stage, in the room, or remotely.
Conference keynotes
Thought-provoking talks on AI, product discovery and human creativity.
Leadership workshops
Hands-on sessions for product, design and engineering teams.
In-house training
Bespoke programmes tailored to your team's challenges and stack.

Get in touch
Share a few details and I'll come back to you within a couple of working days.

Published by BCS, The Chartered Institute for IT